Long story short, Avengers: Endgame is already breaking all kinds of records. It sold a stupid number of tickets in the first week of presales. That's not surprising -- even if it's good to hear people managed to actually buy tickets after all of the site crashes. No one should be surprised to hear Endgame is setting new ticket sale records. It already did so within 24 hours of ticket availability.
What's surprising, to me, is the sheer volume we're talking about.
For Fandango, Avengers: Endgame sold five times as many tickets in its first week as Avengers: Infinity War sold in its first seven days of presales.
For Atom Tickets, per CNBC, Avengers: Endgame sold nearly twice as many tickets in its first week as Aquaman, Star Wars: The Last Jedi, Avengers: Infinity War, and Captain Marvel combined. Nearly twice as many -- combined! All of those other films made at least $1 billion at the box office, with Infinity War doubling that.
Fandango reports that thousands of showtimes are already sold out across the country. You probably knew that at some point when you tried to get tickets yourself.
What's cool is the note that theaters have been adding new showtimes -- some as early as 4:00 am and 6:30 am Friday, April 26 -- to meet the fan demand to see the three-hour movie ASAP on opening day.
As you might expect, Endgame now holds Fandango's records for both the best first day and best first week of presales, knocking out Star Wars: The Force Awakens.
In terms of what this could mean for Avengers: Endgame's opening weekend, and ultimate box office total? Well, I've already put it on the record that I think this movie could rival Avatar. I know. That might be pushing it, even if we don't adjust for inflation. But look at these pre-sales -- and fans are probably going to watch the 3-hour movie multiple times, especially if Avengers 4 does say goodbye to some or all of The Original 6 Avengers.
For comparison, since Endgame just broke Star Wars: The Force Awakens' record for Fandango, The Force Awakens made $2,068,223,624 worldwide. Avengers: Infinity War made $2,048,359,754 worldwide. And Endgame just sold five times as many presale tickets in the same period of time as Infinity War.
We're definitely look at at a film in the 2 Billion Club. But how long will the movie leg out? Opening weekend anticipation for Endgame is so high because fans don't want to be spoiled on what happens. How do the Avengers beat Thanos and reverse or at least change Infinity War's Decimation? So it's not shocking that fans are rushing to see this movie opening night, even before opening night, or at least opening weekend.
Fandango Managing Editor Erik Davis even added this note about the April 26 demand:
I wouldn’t be surprised to see a record amount of fans reporting sick to work or taking the day off on Friday, April 26 because they’ll be attending opening day screenings of Avengers: Endgame.
Productivity is going to take a dive that day, with the exception of movie theater employees, who should be paid extra. So, on that note, please respond in the poll below if you plan to take work or school off in order to see Endgame. Don't worry, it's an anonymous poll...
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